If your funnel isn’t converting the way you want, the default reaction is to chase more traffic. More leads, more eyeballs, more clicks. That looks productive, but it usually masks the real issue: your messaging isn’t making people buy.

When your words don’t create immediate clarity and trust, people hesitate. Hesitation kills conversion. The fix isn’t volume, it’s Take-My-Money messaging that speaks to how buyers actually decide.

1) Speak to the 3% who are ready to buy today
At any given time, a small slice of your audience is ready to purchase, think around three percent. Most creators point their messaging at everyone and end up resonating with no one. Aim the opening beats of your funnel — the headline, the first email, the hero section, at the ready buyers. Make it direct, specific, and outcome-anchored. Your job is to remove doubt, not to educate the entire market in one pass.

Practical moves:

• Lead with the transformation and the core result, not a fluffy promise.
• Mirror their exact language (“This is the problem I have, this is what I want next”).
• Prove proximity to result: show receipts, snapshots, timelines, and client outcomes.

2) Cover all buyer types
People decide differently. Some want detail and numbers. Others buy on feeling and connection. Some need to see the bigger vision. Others want proof that real people like them succeeded. If your funnel only speaks your own buying style, you silently filter out everyone else.

Practical moves:

• Detail buyer: FAQs, feature breakdowns, process steps, timelines.
• Emotional buyer: story beats, identity shifts, values, “what this means for your life.”
• Independent buyer: clear comparisons, “who this is for/not for,” fast path to checkout.
• Social buyer: testimonials, screenshots, case studies, momentum signals.

You don’t have to hit every type in every paragraph. Spread these across your landing page sections, emails, and confirmation pages so no decision style is ignored.

3) Make your message uncopyable
If your copy could sit on another coach’s site and still make sense, it’s forgettable. Your angles should come from your lived IP, patterns you see in client work, and the specific way you get results. That’s what makes people stop scrolling and choose you.

Practical moves:

• Name your frameworks. Short, punchy, memorable.
• State clear beliefs: what you reject, what you stand for, how your method is different.
• Show your receipts in your voice. Ditch generic “value.” Use specific wins and patterns.

4) Turn messaging into a system
Great copy shouldn’t live only in one caption. The same message should power your emails, sales page, social content, and your funnel automations. When messaging becomes a system, you sell whether you’re online or offline.

Practical moves:

• Build a message map: Core Promise → 3 Proof Pillars → 4 Buyer-Type Touchpoints.
• Reuse the same claims and evidence across your page sections and email sequence.
• Align timing: send the right proof at the right moment (e.g., objections right before the price reveal).

5) Fix messaging before buying more traffic
Traffic amplifies what already exists. If your funnel leaks because the message is unclear or generic, more traffic just pours more water through the holes. Tighten the message first; then scale.

Where to go next
If you’re seeing yourself in this, you don’t have a traffic problem, you have a messaging opportunity. Get the words right, and your current audience will spend more with you, faster.

• Blow Their Mind Messaging & Content Minimind (starts 6 October): build messaging and content that make people buy across posts, emails, pages, and your funnel.
  Join: https://gwenferreira.com/btm-minimind
• Funnel Queen: the full system for mapping, messaging, customisation, and buyer psychology so your funnel sells year-round.
  Enrol: https://gwenferreira.com/funnel-queen