Let’s get one thing straight: 10K months sound sexy on paper. But when every dollar depends on your daily presence, content, and energy, those 10K months come at a cost.

I hit that milestone and still felt like I was stuck in survival mode. I was launching constantly, DMing, taking sales calls, writing content daily, and worrying about what would happen if I took a break. And guess what? Every time I did slow down, sales stopped too. That’s not freedom. That’s self-employment with fancy branding.

I realised I hadn’t built a business. I’d built a treadmill. The only way out? Stop relying on my presence and start building systems that sold for me.

The Passive Sales Strategy That Changed Everything
The turning point came when I made one decision: to think and operate like a CEO. Not a coach trying to make another sale. Not a service provider begging for one more client. But a CEO who builds systems that sell even when she’s not in the room.

I designed an evergreen funnel system that:
• Delivered value to new leads immediately
• Built trust using my strongest content
• Handled objections based on real buyer behaviour
• Made the right offer at the right time
• And closed the sale, all without me doing a thing

And no, this didn’t require ads or some massive tech setup. I didn’t need a brand-new offer. I used what was already working and automated the process around it. That’s online business automation done right.

Why Most Funnels Flop, And What Makes Them Convert
Most people either copy someone else’s funnel or buy a $47 template and wonder why it doesn’t work. But a funnel is not a shortcut. It’s not a band-aid for bad messaging or an offer no one wants.

Your funnel is your sales team. Would you hire a salesperson, give them a broken script and expect 10K results? Of course not. So don’t do it with your funnel either.

To make an evergreen funnel system work, you need:
• A validated offer that people want
• Messaging that reflects how you naturally sell
• A lead journey that mirrors your real-life sales process
• The right tech and tracking to evaluate and improve it

That’s what I teach inside The Funnel Minimind, because this isn’t just about setting it and forgetting it. It’s about building a scalable sales machine that works in the background while you live your life.

What Passive Sales Actually Looks Like
Passive sales doesn’t mean you’re never working. It means your income isn’t entirely dependent on your energy anymore. For me, that looks like:

• Making sales while I’m on client calls
• Having Stripe notifications hit while I’m asleep
• Not worrying if I take a break from posting
• Launching when I want to, not because I have to

My backend now does the heavy lifting. And when I do decide to show up live, it’s additive, not essential.

How You Can Start Building Your Funnel
If you’re ready to stop chasing clients and start building something sustainable, I have two options for you:

1. The First Yes Funnel Workshop
   In this live workshop, I’ll teach you how to turn cold leads into hot buyers using my 3-part funnel structure and 7-email sales sequence. It’s the starting point for any strong passive sales strategy.
2. The Funnel Minimind
   If you’re ready to go all-in, this is where we build your evergreen funnel system together. Over 4–6 weeks, you’ll get my full support to map, build, and optimise your backend sales system. We’ll use your current offers and tailor the funnel around how you sell.

Final Thoughts
You can keep grinding your way to 10K months. Or, you can build a system that brings in 10K days without burning out. It’s not about working harder, it’s about working smarter with a strategy that turns your business into a machine.

If you’re serious about implementing online business automation that actually works, don’t miss the First Yes Funnel Workshop, and if you’re ready to build your full backend, apply to the Funnel Minimind now.
https://gwenferreira.com/workshop