If you’re constantly talking about your offer online but still not making consistent sales, the problem isn’t your content volume — it’s your system.

Most coaches and service providers think selling means constantly promoting. Talking about the offer. Posting graphics. Mentioning it in every story. But if that actually worked, you’d be fully booked and scaling already.

The truth? Talking about your offer more does not lead to more sales. What does? Creating content that sells — paired with an evergreen funnel that handles the heavy lifting for you. And no, that doesn’t require paid ads or sales calls.

Here’s what’s actually missing in most people’s sales strategy — and how I fix it using a simple DM automation that builds my list and starts my funnel automatically.

Why Your Content Isn’t Converting

Let’s say you’re posting consistently. You’re showing up on Instagram with carousels, reels, even launching now and then. But your content feels like it’s landing flat. People aren’t buying, and engagement is slowing down.

You assume you need to post more about your offer. Or launch again. Or “warm them up” for 3 more months.

But here’s the truth: your audience doesn’t need to hear more about your offer — they need to want what you do before you even bring up the offer. That’s what creates conversion-ready leads.

What makes content sell isn’t the number of times you talk about your offer — it’s how well your content positions you as the person who helps them get what they already want.

The Three Things Content That Sells Always Does

Before someone buys, your content needs to:

• Make the transformation believable: Show them what’s possible through real client stories or your own results.
• Position you as the one who gets them there: Make it clear you understand where they’re stuck, where they want to go, and how you’ll get them there.
• Call in the ones who are ready now: Your content should help people self-identify as ready, without needing to convince them.

If your content isn’t doing this, then pitching your offer is pointless — they’re not even in a buying mindset yet.

Enter: The DM Automation That Starts the Sale

This is where the DM automation comes in. Instead of dropping links or sending people to a salesy landing page, I use a ManyChat automation that:

• Collects their name and email right inside Instagram DMs
• Automatically adds them to my email list
• Delivers a freebie without needing a landing page
• Tags them and starts a 7-email sequence that sells my low-ticket offer on autopilot

This one tool turns casual followers into leads — and then buyers — without needing to mention my offer in public content at all. It’s the first part of my evergreen funnel that works quietly in the background while I focus on running my business.

Why This Is the Smartest First Step to Build Your Evergreen Funnel

Too many people skip the foundation of a working funnel because they think they need a complex system or an expensive tool. But if you have one offer, one freebie, and this DM automation? You’re already halfway there.

The point of an evergreen funnel is to sell on repeat without having to manually launch or promote every week. But that starts by getting people into your world — and that’s what this automation is built to do.

Your content brings them in. Your DM automation captures them. And your funnel does the rest.

Set Up Your Own Automation (Free)

Want to copy my exact setup? You can get the DM-to-email automation I use (step-by-step) for free. It takes 30 seconds to set up and starts building your email list immediately.

👉 gwenferreira.com/dm-automation

This is the no-brainer first move if you’re serious about building a sales system that works without you.