If you’re posting consistently but still not making sales, the problem isn’t that you need more content. The problem is that your content isn’t reflecting the full depth of your genius.

Here’s how to change that:

1. Stop repeating the same angle.
   Being “known for one thing” doesn’t mean you have to repeat the same line over and over. It just makes you sound boring. Your audience needs to see the range of your work.
2. Own your Eyes Closed Genius Statement.
   This is the one sentence you could say without notes that shows why people hire you. Start with who you serve, then weave in your authority, your frameworks, and the results you create.
3. Show your range.
   Range proves excellence. If you help clients scale, don’t just talk about revenue. Talk about sales psychology, backend systems, mindset, and identity shifts. That’s how people see the depth of your work.
4. Pull back the curtain.
   Share how you think and how you make decisions as a CEO or coach. Clients don’t just want to see what you teach—they want to see your brain at work.
5. Depth beats relatability.
   Relatability might get you likes, but authority gets you clients. Stop trying to look like your audience and start showing them why you’re the leader they want to hire.

When your content reflects your genius, people stop scrolling past your posts and start thinking, She’s the one I want to work with. That’s when the DMs, applications, and sales flow in.

Ready for your content to actually reflect your genius and position you as the one in your industry? That’s exactly what we’re doing inside Blow Their Mind Messaging & Content Minimind.

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