She Who Decides: The Truth Behind My Business, My Story, and Why Funnels Were Never the Point

July 21, 2025

Leadership

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Helped hundreds of women build their dream businesses, breaking the rules and becoming their most authentic self since 2016, from a tiny island called Nusa Lembongan, located next to Bali (Indonesia). I love freediving and spending time with my 2 rescue doggies, hubby and 6 years old boy.

I'm GWEN — Business mentor & mindset coach

So many people talk about funnels.
About visibility. About viral content.
But barely anyone talks about the thing that actually builds the business.

Independence.

Not just freedom.
Independence.

The kind where you don’t rely on someone else to provide.
Where you don’t have to ask permission to launch or pause.
Where you don’t have to beg your business to give you a break.

This is the real reason I’ve built everything I’ve built.
And it’s also why most strategies won’t work, if you still don’t trust yourself to lead.

I didn’t grow up around money.
I didn’t see women with choices.

Everything was tight. We never had savings.
Every big purchase in our house was made on credit.
I left home at 16 and worked while going to school.
At night, I’d be in a restaurant or bar until midnight, sometimes later.
In the morning, I was at the pool, swimming laps before class.

There was no plan B.
It was either I build what I want, or I stay where I was.

So I built.

People told me you couldn’t make money as a yoga teacher.
So I made enough to build my first house.
Not because I wanted to prove anyone wrong,
but because I’ve always known I didn’t want to depend on anyone else.

Not a partner.
Not a job.
Not my audience.
Not a platform.

And that mindset is what I’ve carried into every business since.

I see it so often.
Women building and building, yet still not feeling safe.
Still not knowing if they’re allowed to take a day off.
Still shaping their business around everyone else’s timelines, energy, expectations.

But when you work with me, that changes.

Because inside Elevate, we’re not just building funnels.

We’re building your offer suite, your backend systems, your strategy for daily sales.

But none of that matters if your business falls apart the moment you unplug.

So we don’t stop at the strategy.

We work on becoming the woman who can hold all of it.

The one who doesn’t collapse when things slow down.
The one who builds income pathways that give her choices.
The one who sees money as a tool—not something to chase or fear.
The one who gets to say, “I decide.”

This is what I teach.
It’s not just how to write a sales page.
It’s not just how to grow a following.

It’s how to lead.
It’s how to build systems that give you breathing space.
It’s how to sell daily, without having to be online 24/7.
It’s how to create wealth in the way that works for you.

Because when you trust yourself to lead, you stop building from panic.
You stop trying to prove.
You start building your empire.

Your way.

If you know this is your next level
If you’re done building around everyone else’s energy and ready to build from your own,

Elevate is open.

It’s a six-month mastermind where we refine your offers, set up your pathways to income, and build your business to match your actual vision.

We do the strategy.
We do the backend.
We do the energetics.
We do the leadership.

And every woman inside becomes another leader.

DM me “Elevate” on Instagram @thegwenferreira if you want to talk or click here for all the details.

You already know if this is for you.
And I can’t wait to see who decides to step in next.

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Helped hundreds of women build their dream businesses, breaking the rules and becoming their most authentic self since 2016, from a tiny island called Nusa Lembongan, located next to Bali (Indonesia). I love freediving and spending time with my 2 rescue doggies, hubby and 6 years old boy.

I'm GWEN — Business mentor & mindset coach

I help ambitious women build businesses that are bold, profitable, and fully aligned with who they are,  without following cookie-cutter strategies or burning out trying to do it all.

I’ve built three multi-six-figure businesses from scratch, and I’ve helped hundreds of women (starting from zero to 7+ figure) refine their offers, master their messaging, step into their power with positioning that actually gets them paid, and build systems and funnels to automate their sales.

I don’t teach one way to grow your business online. I help you find YOUR way. The way that matches your energy, your vision, and your big goals. I know you are building an empire, not a cute little side business. 

As a mom of a wild 6 years old boy, living on a tiny 7km² island in Asia, running a business I love and working just four days a week, I know that you don’t have to choose between ambition and freedom. You get to have both.

Ready to stop doing business like everyone else and finally become the one people buy from because your content and offers are fire?! Let’s go!!

Hi, I'm Gwen!

Yes, please!

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